Privacy Policy

1. Introduction

SmartGamesUK.com respects your privacy and is committed to handling your personal data responsibly and transparently. This Privacy Policy describes how we collect, use, store, share, and protect information when you visit our website, play our social games, or otherwise interact with our platform. Please read this policy carefully to understand our practices regarding your personal information.

By using SmartGamesUK.com, you consent to the data practices described in this Privacy Policy. If you do not agree with any aspect of this policy, please discontinue use of our platform. We may update this policy from time to time, and we will indicate the date of the most recent revision at the top of this page.

2. Information We Collect

Information You Provide Directly

When you interact with SmartGamesUK.com, you may voluntarily provide certain information to us. This may include your name, email address, and any other details you submit through contact forms, support requests, or correspondence with our team. We collect only the information necessary to respond to your inquiries and improve your experience on our platform.

Information Collected Automatically

When you access our website, we automatically collect certain technical information through cookies and similar technologies. This may include your IP address, browser type and version, operating system, device type, referring website addresses, pages viewed, time spent on pages, and other usage statistics. This information helps us understand how visitors use our platform and enables us to improve performance, security, and user experience.

Gameplay Information

As you enjoy our social gaming titles, we may collect information related to your gameplay sessions, including games played, session duration, preferences, and virtual progress within our entertainment environment. This data is used solely to enhance your social gaming experience and has no connection to real-world financial activity, as our platform does not involve real money.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, maintain, and improve SmartGamesUK.com and our social gaming services
• To personalise your experience and deliver content relevant to your interests
• To respond to your enquiries, comments, and support requests
• To send administrative communications, such as updates to our policies or platform changes
• To monitor and analyse usage patterns, trends, and platform performance
• To detect, prevent, and address technical issues, fraud, and security threats
• To enforce our Terms of Service and protect the rights and safety of our users and platform
• To comply with applicable legal obligations and respond to lawful requests from authorities

We do not use your personal information for real-money marketing, financial profiling, or any purpose related to monetary gaming activities, as SmartGamesUK.com is exclusively a free social entertainment platform.

4. Legal Basis for Processing

Under the UK General Data Protection Regulation and applicable data protection laws, we process your personal data based on one or more of the following legal grounds: your consent, where you have given clear permission for us to process your data for a specific purpose; our legitimate interests in operating and improving our platform, provided these interests do not override your fundamental rights; compliance with legal obligations; and performance of a contract where applicable.

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following limited circumstances: with service providers who assist us in operating our platform, such as hosting providers, analytics services, and technical support partners, all of whom are contractually obligated to protect your data; when required by law, regulation, legal process, or governmental request; to protect the rights, property, or safety of SmartGamesUK.com, our users, or the public; and in connection with a merger, acquisition, or sale of assets, in which case your information may be transferred as part of the transaction with appropriate safeguards.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the type of data and the purpose of processing. When personal data is no longer needed, we will securely delete or anonymise it in accordance with our data retention policies.

7. Data Security

We implement appropriate technical and organisational security measures designed to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure server infrastructure, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security of your data.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to access the personal data we hold about you; the right to request correction of inaccurate or incomplete data; the right to request deletion of your personal data in certain circumstances; the right to object to or restrict certain processing activities; the right to data portability; and the right to withdraw consent where processing is based on consent. To exercise any of these rights, please contact us at support@smartgamesuk.com.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws, including standard contractual clauses approved by relevant authorities.

10. Users Under the Age of 18

SmartGamesUK.com is not intended for individuals under the age of 18. We do not knowingly collect personal information from anyone under 18 years of age. If we become aware that we have collected personal data from a person under 18, we will take steps to delete that information promptly. Parents and guardians who believe their child has provided us with personal information should contact us immediately.

11. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at support@smartgamesuk.com.